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Why would I need to contact customer care to have the licence re-issued?

April 26, 2017contact customer issued licence

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Why would I need to contact customer care to have the licence re-issued?

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Licences are re-issued on a per item basis. Some items are allowed to be re-licenced 5 times, some only 3. A re-licence is when the content is downloaded to a machine that has not had the content before. The content must be licenced, and this process reduces the licence count by one. Formatting, re-installing, replacing the hard drive, all require the content to be re-licenced unless the licences are previously backed up (this facility was removed from Windows Media Player 11+). Similarly downloading and attempting to playback the content on any other PC will use another licence attempt. Once all attempts are used; the customer must contact customer care to have the licence count reset.