Why was G.I.Joe cancelled?
When the 3 3/4″ G.I.Joe toy line was cancelled in 1994, it was generally assumed that it was due to waning interest and poor sales. The official reason given by Hasbro was due to loss of market share to other “tougher” toys like X-Men and Power Rangers. However, in recent years, more stories have come out that the decision to cancel the 3 3/4″ G.I.Joe line was a direct result of the 1994 merger between longtime rivals, Hasbro and Kenner. While the exact story is unclear, it is speculated that the merger resulted in a power struggle within the company between former Hasbro execs and former Kenner execs. The end result was the cancellation of the 3 3/4″ line – which had been a thorn in Kenner’s side for over a decade.
