Why Use Market Segmentation?
Segmentation helps guide us as we focus on the prospects that will be a good candidate to purchase our offer, service, or product. As an arrow is carefully aimed at a target, positioned strategically to hit the mark, so must our campaigns be accurately focused and targeted for the greatest receptivity and results. When direct bulk email campaigns are carried out properly, it helps insure the highest return for our marketing sales and expenditure expectations. Whatever the service or product you are selling, who you sell it to, will define the design, content, and message. Each segment has its own unique demographical makeup. Segmentation strategies have traditionally been used by email marketers for years…Clients or prospective customers are classified according to different demographic criteria and are then selected for different types of marketing activities or communications. Models can be used and tested to predict which segments are most likely to respond to which types of e-campa
