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Why use celebrity spokespersons?

April 26, 2017celebrity spokespersons

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Why use celebrity spokespersons?

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Everyone does what they can – whether it’s getting our issues on TV or wearing the white band. From Hollywood to the heartland, Americans are joining the fight against global AIDS and extreme poverty. Celebrities get media attention, attention they can uniquely focus on issues which wouldn’t get enough attention otherwise – like the AIDS emergency in Africa. Due to the generous cooperation of some of the biggest names in music, movies, politics and religion, ONE is able to reach and mobilize Americans in an unprecedented manner, across all cultural divides.