Why target public markets in the initial phases?
Public markets are the center for sustaining life where almost every Liberian visit at least once a day. DUCOR is rolling out its waste management operations in three phases beginning in public markets where the need is most pressing and where sustainable development can begin. Public markets are also where DUCOR can have an immediate and highly visible impact on the population, thereby garnering public support for better hygiene promotions, improve social behavior, enhance environmental protection, providing clean and healthy communities by removing health hazards. This measured approach allows DUCOR to modify strategies, adjust operations and carefully build capacity to assure on-going success and sustainability.
