Why is Poynter going into e-learning?
News University extends Poynter’s mission as a school for journalists. About 1,000 journalists a year visit the institute’s campus in St. Petersburg, Fla. And Poynter’s Web site (www.poynter.org) is the most popular trade site used by journalists nationally. NewsU offers interactive training in craft and leadership skills to professional journalists and journalism students who cannot attend a seminar in Florida. We know that training opportunities for journalists are more important than ever. Journalists want more training, but they struggle to find the time within their own busy schedules. (For more about this topic, please read “Training: It Matters More Than Ever.” This report, published in July 2004, outlines the hunger for training among journalists and shows the great potential for e-learning. It was conducted by Urban & Associates, Inc., for The Poynter Institute and News University and builds on the 2002 study by Knight Foundation and the National Council of Journalism Organiza
