Why is CHOICE now running GROCERYchoice?
Ok, let's introduce the elephant in the room: the site already uses our name! But that's just coincidence, really. It has more to do with CHOICE's strong track record in the grocery prices gig – we published the results from our first grocery price survey more than 25 years ago. Plus, we're independent, so we can bring you unbiased price information. It's a natural fit, really.