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Why does KVPT have such long membership campaign breaks?

April 26, 2017BREAKS Campaign KVPT membership

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Why does KVPT have such long membership campaign breaks?

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A. Studies have proven that it takes over five minutes of on-air fundraising to compel a viewer to call. KVPT and the system-at-large have found that 10 minute breaks are the most productive. To extend the value of the show, KVPT, locally, will sometimes lengthen a break to 15 minutes if the celebrity of the program is in the studio. If the program and break content is produced and provided by another market, the break could exceed our local guidelines.