Why Do Yard Signs Work?
If these four things make sense to you so far, and you understand that the better each of these elements is, the more effective your ad will be, we can move on to the point. Yard signs have all of these elements. They have these elements to the maximum, and they are more cost effective at “driving” them right into the consumer mindset than anything else. Let’s break it down and I’ll explain. The first of course are the message and direction. These are the bread and butter of a yard sign. Take the sign below. The message is “Transmission Repair.” It solves the problem of a broken down transmission. The direction is the phone number. It tells people what to do if they need this problem solved. But where is the call to action you ask? It’s in the sign itself. Yard signs are temporary. The consumers know that. They know that the sign they are looking at right now can blow away by the time they get around to seeing it again. I see people do whatever they can to keep their yard sign in place
