Why do furniture stores threaten to go out of business every week?
There’s a woman here in Columbus, Ohio who advertised that her furniture store was going out of business for like 40 years, then she would announce that the going out of business sale was so successful that they were going to extend the sale. And occasionally she would throw in a “grand reopening” sale. I don’t know if she ever had the store closed for as much as a day. People respond to a sale so the pattern for many retail businesses is that they have one continuous “sale” and their “regular” prices are just fictional. Last year I saw stores that had Christmas decorations in August and they were advertised as “40% off” which begs the question “40% off what, 40% off how much they cost when they weren’t being sold?”. As a consumer you have to ignore the sales and focus on what you are getting, how much it costs, and how much you would pay for it elsewhere. My wife has a couple friends who are shop-a-holics. They are in the malls almost every day and are always telling about buying thin
