Why did Search Institute choose to work with Coors Brewing Company?
Search Institute recognizes that some organizations choose not to accept any funding or support from the alcoholic beverage industry. And we know that there are always complex issues to consider in corporate relationships, particularly industries that are easily associated with health-compromising behaviors. Search Institute’s board of directors and senior leadership consider partnership opportunities on a case-by-case basis, recognizing the potential of both opportunities and risks in every corporate relationship. In considering this opportunity, Search Institute’s board of directors concluded that we could shape a relationship that would advance our mission while maintaining our organizational integrity and independence. In addition, the National Academy of Sciences and the federal Substance Abuse and Mental Health Services Administration (SAMHSA) have called for creative alliances between the beverage industry and the prevention world in addressing underage drinking, including a shi
