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Why did CBS decide to finally end production of the soap opera from Springfield, “Guiding Light”?

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Why did CBS decide to finally end production of the soap opera from Springfield, “Guiding Light”?

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I am absolutely heartsick over the news that CBShas decided to cancel “Guiding Light.” This news is almost as devastating as finding out that a close friend or fami ly member has only a few months to live. Guiding Light is not just another soap opera. It’s an icon. The longest running show in broadcast history, Guiding Light has been around longer than most of its fans have been alive. As heartbreaking as this news is, however, I had a terrible feeling something like this would happen when the show changed its production format last year. I complained. I wrote to the show’s producers and urged other fans to do so, but I was told by many that this change was needed and that it was allowing the show to move forward, so just accept it. But what that change really has done is to kill a once great show that has survived more than seven decades of other changes Sources: http://www.cbs.com/forum/posts/list/49520.

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After 72 years and nearly 16,000 episodes, “Guiding Light” will end its network run on Friday, Sept. 18, CBS announced Wednesday. The show’s death on CBS had become apparent after word emerged that the network was actively deciding on its replacement, as TelevisionWeek reported exclusively Sunday. “Light” is the lowest-rated of the eight network soaps still on the air. Its ratings have fallen 25% in the past year following a radical change in production model designed to make the series more cost-effective. Procter & Gamble, which produces the show, is not giving up on “Light,” however. The company said it will explore other possibilities for keeping the show alive. An online version and a cable network are both possibilities. “We are working hard to find the show a new home, and we are exploring all our options to continue to bring loyal fans the characters and stories they love,” said Brian T. Cahill, senior VP and managing director of TeleNext Media, the P&G unit that produces “Ligh

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I am absolutely heartsick over the news that CBShas decided to cancel “Guiding Light.” This news is almost as devastating as finding out that a close friend or fami ly member has only a few months to live. Guiding Light is not just another soap opera. It’s an icon. The longest running show in broadcast history, Guiding Light has been around longer than most of its fans have been alive. As heartbreaking as this news is, however, I had a terrible feeling something like this would happen when the show changed its production format last year. I complained. I wrote to the show’s producers and urged other fans to do so, but I was told by many that this change was needed and that it was allowing the show to move forward, so just accept it.

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After 72 years and nearly 16,000 episodes, “Guiding Light” will end its network run on Friday, Sept. 18, CBS announced Wednesday. The show’s death on CBS had become apparent after word emerged that the network was actively deciding on its replacement, as TelevisionWeek reported exclusively Sunday. “Light” is the lowest-rated of the eight network soaps still on the air. Its ratings have fallen 25% in the past year following a radical change in production model designed to make the series more cost-effective. Procter & Gamble, which produces the show, is not giving up on “Light,” however. The company said it will explore other possibilities for keeping the show alive. An online version and a cable network are both possibilities. “We are working hard to find the show a new home, and we are exploring all our options to continue to bring loyal fans the characters and stories they love,” said Brian T. Cahill, senior VP and managing director of TeleNext Media, the P&G unit that produces “Ligh

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