Why did Autodesk acquire Softimage?
Autodesk was presented with the opportunity to acquire Softimage’s state-of-the-art 3D animation technology as well as hire members of the highly experienced, world-class product development team. Softimage’s technology complements Autodesk’s digital entertainment and visual communications offering. It is hoped that this acquisition will promote Autodesk’s growth in the fast- growing games market, and accelerate its strategy to deliver real-time, interactive 3D authoring tools for games, film and television. As well, it is hoped that the acquisition will broaden the appeal of Autodesk products into the hobbyist/game ‘modder’ segment.
