Why choose direct mail?
Radio, TV and print advertising are all good advertising choices, but you may have chosen Direct Mail as a significant part of your marketing plan. And why not? It works! In 2007, 48% of companies increased their Direct Mail budgets. And, recent statistics show that more than half of all adults prefer to receive advertising and promotional items through the mail.* With Direct Mail you can target your audience more specifically than mass media such as TV and radio. Direct Mail is a great way to support your marketing in other media like e-mail, TV and radio. Synergy in all of your communications can give you a powerful edge. *Source: The Direct Marketing Association’s Statistical Fact Book, 2008. What are the advantages of Direct Mail? • Targetability – You can target consumers by location, product interest and previous purchases. • Reach – You can reach nearly every household in your potential market. • Maintenance – You can build a great relationship with your customers – and prospect
