Why are perceptions important?
Perceptions are reality when it comes to how customers make purchase decisions, or employees decide whether to stay with or leave a company. The art is measuring and analyzing perceptions to better understand how they were created. Evaluation of measurement data can confirm what “drives” the creation of both positive and negative perceptions as related to a company’s philanthropy program. With this knowledge companies can create and communicate information that increases positive perceptions and reduces the impact of negative associations.
Related Questions
- I am interested in employing the Perceptions of Success Inventory for Beginning Teachers (PSI-BT). How do I get started?
- Do perceptions of risk and quality of life affect use of hormone replacement therapy by postmenopausal women?
- How do the people involved perceive the risk? Are their perceptions accurate?
