Who will use MPEG-4 IPMP?
Any individual and organization with responsibility for the distribution of digital material with an intellectual property content is likely to want to use MPEG-4 IPMP. There are many examples, such as the distribution of audio-visual material on both digital networks (for broadcast, narrowcast and web cast) and physical media such as DVD. Manufacturers and developers of hardware and software devices must work in collaboration to specify the type of mechanism which is best suited to protect the digital content to be made available. Most important, MPEG-4 devices which use IPMP must be capable of both detecting and rejecting content which does not comply with the specific content protection mechanism being applied. It is important, however, to understand that the real management and protection of intellectual property will be done by non standardised IPMP systems that use the IPMP part of MPEG-4 to perform their task. Refer to Question 15 and further for more details.