Who Buys Electric Bikes and Why?
Reasons given for acquiring an electric bike typically include the spectacular riding enjoyment, providing motivation to bicycle more, fitness, just gliiiiiding up hills, assuring an appropriate and healthy level work out including optionally arriving to one’s destination without a single bead of perspiration on one’s brow, concern for the environment and future generations, saving money, fascination with advanced technology and the satisfaction of making a unique and forward thinking purchase. Above all our customers talk about the sense of joy, excitement and fun the actual riding offers them. Electric bikes are for people who like to pedal. Most of our customers are perfectly capable of pedalling a regular bicycle. Most already own one or more regular bicycles. They typically buy an electric bike because they are intrigued by its unique ability to blend human and motor power and because it offers most of the advantages of the pedal-only bicycle and fewer of its shortcomings. Most of
