Who are ValueClicks customers and what is ValueClicks value-proposition for them?
ValueClick’s customers are primarily direct marketers, brand advertisers and the advertising agencies that service these groups. The proposition we offer our customers includes: one of the industry’s broadest online marketing services portfolios – including performance-based campaigns and programs where marketers only pay for advertising when it generates a customer lead or product sale; our ability to target campaigns to reach the online consumers our clients are most interested in; and, the scale at which we can deliver results for online campaigns. Additionally, our networks provide advertisers with a cost-effective and complementary source of online consumers relative to online portals and other large website publishers. Through this approach we have become an industry leader in generating qualified customer leads and online sales for advertisers and one of the industry’s largest display ad networks.
