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Which customer actions within the sales funnel does Campaign Optimisation allow you to set values and importance levels for?

April 26, 2017Actions Campaign customer funnel importance optimisation sales values

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Which customer actions within the sales funnel does Campaign Optimisation allow you to set values and importance levels for?

1 Answer

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10 Posted

Campaign Optimisation allows you to set importance levels for impressions, clicks, conversions or revenue. You can also indicate a preferred minimum position for ads; while this is not a constraint, the optimiser will try to achieve that minimum rank if possible based on the guidelines you set.