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Where did Lifestyle Lift go wrong?

April 26, 2017lifestyle lift reputation management spam wrong

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Where did Lifestyle Lift go wrong?

1 Answer

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According to the article, it appears that Lifestyle Lift fabricated reviews of their own facilities and even went so far as to create entire new “review” sites to advance their message. To be clear, user reviews are great. The creation of alternate sites for search or more targeted messaging are a long accepted technique to obtain ranking and spread the message. Where it becomes a problem is when these reviews and sites are presented as authentic user generated content and they are, in fact, a fabrication in support of public relations. In short, the creation of false consumer reviews with the intent to deceive is the problem.