Whats Wrong with Reciprocal Linking?
Plain and simple; a lot! Reciprocal linking has been so abused by webmasters and Search Engine Optimization (SEO) experts (term used loosely when it comes to reciprocal linking) that the larger search engines have begun the process of disregarding reciprocal links as irrelevant. Does that mean you will be penalized for having some? No, you won’t be penalized (unless they lead to ‘bad neighborhoods’) but you will also not gain anything from having them either. What has brought this downfall of reciprocal linking? Automation and spam sites but mostly automation. Automation allowed for membership sites to be created where trading can happen at the click of a button and your site is updated automatically with the new link page including the new link. Automation also allowed for finding link partners to send generic emails to in the hopes that they would take the bait and link back to you in return for your link to them. Now, I like automation when done in a responsible and sensible way. Bu
