Whats the difference between CRM and SFA?
SFA (Sales Force Automation) solutions are almost entirely focused on sales-related objectives, activities, automation and reporting. SFA software products typically facilitate lead management, account management, contact management, activity management, opportunity management and forecasting. CRM is much broader and typically facilitates all customer facing operations. From a software perspective, CRM normally implies the three integrated software modules of sales force automation, marketing management and customer support.
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