Whats the difference between a goal and an objective?
Goals establish where you intend to go and tell you when youve gotten there. They help improve your overall effectiveness as a company whether youre trying to increase your share of the market, for example, or improve your customer service. Objectives are the specific steps you and your company need to take in order to reach each of your goals. They specify precisely what must be done and when. Think of it this way: Goals tell you where you want to go; objectives tell you exactly how to get there. Goals can increase your effectiveness; objectives back your goals and make you more efficient. Goals are typically described in words; objectives often have numbers and specific dates attached to them.
