What type of web site application. Low volume, professional or development?
Perhaps the most important differentiation between all the SSL certificates available on the market today, is the strength of the brand behind the SSL technology. SSL technology besides ensuring secure transmission of data, is an essential element in providing online customers with the confidence to buy or use a product or service. For example, the greater the number of users visiting a website, the greater the probability that some customers may not complete a transaction, simply because they do not recognise or trust the brand behind the SSL technology. Inevitably the well known brands from the credible long standing CAs are the most expensive SSL certificates on the market. If you have a low volume or development website and you decide that your customer’s confidence is not affected at all by the brand behind the SSL certificate or the volume of customers that would have an issue are insignificant in number then the choice of CA and certificate is increased. Low volume websites can