What should retailers focus on when selling automatic pool cleaners?
Whitley: Based on the type of swimming pool design that’s created or the type of pool that’s existing, there are different types of cleaners that work in certain types of pool designs. You wouldn’t want to offer a very slow-moving cleaner in a big, giant 800-square-foot pool. Obviously that would not make sense for anybody. So we would advise a cleaner to be recommended in relationship to the new pool design or the existing pool. It’s just like everything — certain cleaners have certain types of limitations. And as a pool-building professional, you have to understand its limitations and make sure you don’t recommend a cleaner in a pool that has those certain types of limitations. How do you display your cleaners for maximum exposure? Whitley: We have custom-printed literature and we also have pools that are built that we take clients to tour, and then they can see the cleaners operating. In the event that a client ever wanted to see one, then we would go to our inventory, pull one out
