What other activities is the AppLab doing in Uganda?
The AppLab began our on-the-ground efforts in September 2007 by conducting ethnographic and needs assessment research and engaged in learning activities to guide the development of applications that are locally relevant, maximized for social and economic impact, and within the price point of the rural poor. We have carried out rapid prototyping exercises, in which researchers spent time in markets, transit hubs, and health centers to solicit SMS queries from randomly selected Ugandans, to learn about subject area interests of Ugandans. We also conducted a high-end device trial in which we provide select Village Phone Operators with a smart phone, PDA, or mini-laptop. Students from the local Makerere University supported the operators with device training and help collect data on device usage. The data collected in the high-end device trial provides further knowledge on what types of information rural Ugandans demand and insight into viable business models.