What measures are necessary to optimize the layout and make X-Cart more search engine friendly?
Such measures are aimed at three main targets: • The increase of useful content ratio against the whole page code size as a result of decreasing the formatting code size; • The increase of keywords weight as a result of using extra tags attributes and URL optimization; • The increase of internal links weight as a result of excluding the unnecessary ones from indexing. Therefore, it is necessary to: • Move style definitions into separate CSS files; • Convert large table codes into compact div-based layout (where possible); • Move JavaScript codes into separate files; • Rename product images using relevant keywords (e. g. some-key-words.jpg); • Get rid of unnecessary self-links on all pages; • Use noindex and nofollow attributes for links not pointing to important pages; • Use keyword-rich phrases in ALT attributes for images used in website layout; • Convert all relative links into absolute (full URLs); • Setup both regular and XML sitemaps (not a layout issue, it’s still a very importa
