What makes a “good” PDF?
The elements that make a good pdf are really the same things that would describe any well-made publishing file. Specifically; art that is at least 180ppi, correctly-specified colors, fonts are properly embedded (or otherwise available). It is important to note that while many applications support the generation of a pdf file, they do not all do it equally well – and poorly-made files can cause trouble, particularly in regard to color. If you’ve created color advertising pdf files without Adobe Distiller please make sure to meet the ad deadline, so we can spot any problems before they become a big headache for you. A note about pdf document security: Please do not send us pdf files with document security enabled. It creates problems during our pre-flight check and can sometimes render the file unusable in our workflow. While we have no intention of changing the appearance of your ad, we need to have full access to it in order to verify its compatibility with our standards and to make oc
