What is Yaras strategy?
Yara’s strategy to reach its long-term ambition of being the Industry Shaper consists of three main elements; Operational excellence, Strategic growth and Value-driven leadership. Operational excellence by staying cost competitive and optimizing capacity utilization and operating capital will secure competitiveness and profitability. Strategic growth, both organically and by well-timed acquisitions and selective capacity expansions, create shareholder value based on synergies with our existing business. Finally, a Value-driven leadership centered on product and technology leadership and a strong performance culture inspires a drive to continuously improve our business.
