What is Web Marketing?
Web marketing is the science, magic and skill of firstly marketing your web site on the internet and secondly to motivate visitors to your web site to buy your product or service. A very important part of web marketing is to ensure that your web page is “visible” to search engines, in other words, when a potential customer searches for “blue widgets”, your site must be listed on the first page if that is your line of business. At Cozahost we supply extensive help from experienced web marketers to ensure your web site is optimized to the keywords of your choice (we use sophisticated software to analyze your pages) and we provide a free 297 ebook explaining all the fundamentals of web marketing.
It’s about your customers! Dibbern part 1: Marketing is figuring out everything you can about your potential and existing customer/client/ or guest (travel related) which may include determining an age range of the user of your product or service; if men, women or both are more likely to buy your product, the income level of those likely to buy your product, do they want quality or price, and anything else those likely to buy your product have in common. Who are they? They are your market. This is building a profile on your customer (or whatever you call the people who buy your product or service) Part 2: Marketing is figuring out what your customer (or whatever you call the people who buy your product or service) wants or needs that your are trying to sell. Collectively, people most likely to want, need, buy or use your product is your market. An example is that an eight year old boy is not likely part of the market for diapers. A new mother is most likely part of the market for diape
Web marketing is the general term for marketing done on the Internet. It’s basically a computer-based version of traditional marketing objectives that involve a product, price, packaging, promotion and place. Marketing is ultimately about propelling a product or service through the proper channels and web marketing uses the Internet as that channel. The umbrella term of web marketing covers a comprehensive range of business activities such as generating sales leads, selling products or services and supporting other business through affiliate marketing. Affiliate marketing on the Internet works by driving traffic to affiliates’ or partners’ websites through links and advertising. The affiliate marketer receives rewards for helping to bring visitors to the website. The typical reward is a certain amount of income that varies depending on the company. Just as traditional marketers work to gain the interest of their target market, web marketing works to attract target customers to marketer
web marketing or Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals. Internet marketing strategy includes all aspects of online advertising products, services, and websites, including market research, email marketing, and direct sales.
