What is the restaurant niche-segment positioning known as “fast-casual”?
“Fast-casual” is the latest trend in restaurant categories. Compared to quick service (fast-food), the fast-casual segment offers concepts that offer higher quality menu items, served in a more aesthetically pleasing atmosphere that rivals casual-dining competitors, while guest check averages are significantly less. The food is ordered at the counter, beverages are self-serve, and the completed food order is brought to your table with a smiling face.
