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What is the reason behind generic medicines being so cheap?

Cheap generic medicines
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What is the reason behind generic medicines being so cheap?

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These pills are manufactured by pharmaceutical companies which are often located and based in India. These companies do not invest in research and development into new drugs; they only copy the designs of the existing drugs. These companies also do not pay for television or radio advertising; the drugs they are selling have been on the market for usually a decade or more and do not need additional advertising.

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