What is the purpose of a company mission statement?
A corporate mission statement is an essential ingredient to the success of your company. It gives everyone, from top management, to the employees who work on the assembly line a clear sense of direction. They know where to focus their attention. And because they know where to fix their attention, they can help you create the desired outcome your corporate mission states. Just imagine if you were the captain of your own ship. At any given moment, your ship has a direction and a destination. Either she’s sailing to a predetermined port of call, or she’s in port, getting ready to sail to another one. If anyone asks you where your big, far-sailing ship is going, you can tell them instantly — and in one sentence. A corporate mission statement is similar. In her article, Seven Essential Steps to Creating a Plan for Success, in AdvantEdgemagazine, Terri Lonier, writes, “To begin, you must clearly identify and express the purpose of your business. The essence of this should be done in one ver
