What is the optimal trial period?
This is completely dependant upon the type of software being Wrapped. You need to allow the end-user enough time to trial the software in order to make an informed purchasing decision, but also ensure that they will not fulfil all their needs without making the purchase first. This is usually much easier to choose when Wrapping an application which gets used constantly, but often with games, users can finish them in one long play without closing it or can get tired of playing the game because they know they have a trial period limiting them and play to get as far as possible in this period. We suggest you make use of the limited functionality enhancement that can be used to only offer beginner levels or similar.
