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What is the minimum sample size an individual magazine (or newspaper) has to have before NRS can publish its readership estimates?

April 26, 2017estimates individual magazine minimum newspaper NRS publish Readership sample size

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What is the minimum sample size an individual magazine (or newspaper) has to have before NRS can publish its readership estimates?

1 Answer

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10 Posted

175 unweighted average issue readers (AIR) over a maximum period of 12 consecutive months, or failing that, a minimum unweighted AIR of 225 over 24 consecutive months.