What is the difference between Vital Choice canned Wild Red Sockeye Salmon and other brands of canned red salmon I can buy at the supermarket?
Randy explains: The quality of canned salmon is extremely variable. Consequently, many people who have experienced poor quality canned salmon wrongly believe that its all bad. This couldn’t be further from the truth, as our many testimonials reveal. The flavor of canned salmon is directly related to the quality of the fish that goes into the can. Because canning hides poor quality, many processors use their worst quality fish for it. Having been in the industry for many years, we understand this and are extremely selective when purchasing canned salmon on your behalf. We personally sample every lot we buy. Here’s an example of the kind of ‘Smoke and Mirrors’ you avoid when you purchase the Vital Choice brand: We once contacted a processor about purchasing some canned red salmon from them. We told them we wanted only fresh-packed fish, and specifically wanted to avoid any that had been packed from previously frozen salmon. (While pre-freezing is quite common, it sometimes causes the fat
