WHAT IS THE BENEFIT OF DETAILING IMPACT ANALYSIS (DIA)?
DIA Reports can be completed in 30 seconds and will serve a number of purposes. The pharmaceutical audit value is obvious. So too is the value of prescribers opinions on both the product and its presentation. It serves to improve the Professional Status of the detailing Rep. It will serve as a confirmation of a meaningful, purposeful and dedicated interaction, a rubber-stamped approval in sharp contrast to the current anecdotal reports received on foot of brief and meaningless button-holing stand-up presentations. Lastly it serves as a fee note for the participating doctor in relation to compensation.
