What is SWOT?
A. SWOT stands for Strength, Weakness, Opportunities and Threats. SWOT analysis was a result of the research conducted at Stanford Research Institute from 1960-1970 and funded by Fortune 500 companies to find out why corporate planning failed. The Research Team members consisted of Marion Dosher, Dr Otis Benepe, Albert Humphrey, Robert Stewart and Birger Lie. SWOT Analysis is a strategy formulation tool, taught in MBA programs and used by successful executives to analyze the position of their business before planning. Although this tool was developed for the business world, I find it to be an invaluable life planning tool.