What is Spamdexing?
Spamdexing is a form of search engine manipulation which is designed to push a site up in search results, ensuring that people land on that site when they search for specific things. While search engine optimization requires a certain amount of search engine manipulation to ensure that sites rank high in search results, spamdexing is typically more offensive, and the material is less relevant to the search than the searcher might desire. Because many people become frustrated by constantly finding spam sites when they look for legitimate content, most search engines have tools in place to defeat spamdexing. The term is a portmanteau of “spam” and “indexing,” and it started appearing in print in the late 1990s, when spamdexing started to become a major issue. In a way, spamdexing was the almost inevitable result of the rise of the Internet, as people began to realize that there was immense monetizing potential in websites, and spam began to proliferate not only in in-boxes, but on the we