What is RFGs eResearch methodology?
The eResearch study is completely seamless with your institutions Web site. Your online users are prompted to fill out the survey which contains your institutions logo to reinforce consumer confidence. Once the survey is submitted, they are taken directly back to your Web sites home page or online banking page as if they never left. Cookie technology is also used to eliminate member irritation and to insure customers complete the survey only once. A member who elects to take the survey later will not be prompted again for 24 hours. If a member elects not to take the survey or does respond, they will not be prompted again.
