What Is PPC?
Pay-Per-Click (PPC) allows you to advertise in search engines such as Google or Yahoo. (Pay-Per-Click is also called Paid-Placement, Pay for Performance, and P4P). You can also control the placement of your ads. The more you bid against your competitors, the higher your ad will be placed. When a user clicks on your ad, they come to your website and you pay for that click. There are two major PPC services: Google AdWords, owned by Google, and Overture, which is Yahoo’s PPC service. PPC has precise tracking tools. You can measure click and conversion rate. You can delete ads and campaigns that don’t work. • Someone famously quipped that in traditional advertising, 50% of your budget works and 50% doesn’t work. The problem is that you don’t know which 50% is the one that works. • With PPC, you know precisely to the number of clicks which ad works. You can delete the ads that don’t work and concentrate your budget on the ads that work.
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown.
