What is Pink Money?
The term “pink money” is used to refer to the purchasing power of the gay and lesbian community. In addition to being powerful economically, pink money can also potentially be powerful politically, with pink money donations influencing the outcome of political campaigns. Thanks to the active gay rights movement, many businesses and politicians are aware of the power of pink money, and some go out of their ways to cater to this coveted demographic, as some gay and lesbian couples have substantial disposable income. Depending on where you live, you may hear a number of aliases used to describe pink money, including the pink dollar, pink pound, or Dorothy dollar. The “pink” references the pink triangle which has become an icon of the gay rights movement, thanks to the fact that it was used as a badge in Nazi concentration camps to identify homosexuals. When the gay rights community became more active, it decided to reclaim the symbol as an easily recognized emblem. The “Dorothy” in “Dorot
