What is PICS?
The Platform for Internet Content Selection (PICS) was developed by the W3 Consortium – the guiding force behind the World-Wide-Web – as a protocol for the exchange of rating information. Paul Resnick – University of Michigan professor and the creator of PICS – described PICS in a Scientific American (March 1997) article: The Massachusetts Institute of Technology’s World Wide Web Consortium has developed a set of technical standards called PICS (Platform for Internet Content Selection) so that people can electronically distribute descriptions of digital works in a simple, computer-readable form. Computers can process these labels in the background, automatically shielding users from undesirable material or directing their attention to sites of particular interest. The original impetus for PICS was to allow parents and teachers to screen materials they felt were inappropriate for children using the Net. Rather than censoring what is distributed, as the Communications Decency Act and oth