What is personalisation?
Personalisation allows you to choose what content you want to see on your myZOO or myBIZ homepage. For example, you may be interested in news, sport and weather, but have no interest in stock market quotes or horoscopes. Personalisation with myZOO or myBIZ allows you to choose what content you want to see. You can also drag and drop the sections to rearrange the content or select a colour theme to create your own personalised homepage. In addition to all the content that myZOO/myBIZ provides, you also have the option to include RSS feeds in your homepage. RSS feeds are content streams from other websites that are updated at regularly defined intervals. For a detailed description please visit the Homepage Personalisation help page.
Without personalisation, the Web is a static environment where every user is presented with the same content and users will select which content to view based on navigation and search results. As a result without personalisation a web experience is predominantly a pull relationship that a user has with content. Personalisation changes this relationship into an environment where the web assists the user in their voyage of discovery by pushing content to the forefront in a manner that is specific to their ‘journey’ or ‘interest’.
• There are currently three levels of personalisation being used in the marketplace across a range of platforms including the internet, mobile phones and digital television. These levels are segmented as follows: * Customisation * Rules-based personalisation * Behaviour-based personalisation The Technology • There are a wide range of personalisation technologies available. These include: * Large-scale content management and customer relationship management applications * Collaborative filtering technologies * Targeting and tracking systems * Neural networks and dynamic algorithms * Passporting or virtual identity cards * Overlay applications The Business Case • The argument that delivering relevant content and services to users increases the time that they will spend using web sites and other digital services is a no-brainer. It is sticky content and user loyalty that bear fruit when it comes to increasing revenues from advertising and e-commerce. Furthermore, personalisation technolog
