What is Pay Per Click vs. Organic Search?
In search engines, “natural” (link to sponsored advertising vs organic search) or “organic” search describes the “editorial” search engine results on any particular search engine. These results are purported to be completely non-biased – meaning that the engine will not accept any amount of money to influence the rankings of any individual sites. This is quite different than the paid advertising that appears in “sponsored” (pay per click) (link to sponsored advertising vs organic search) or “featured” search engine results, in which higher positions are rewarded for to the companies willing to pay the most per visitor. Sponsored advertising is paid advertising that is either at the top of the page in a shaded area or on the right hand side of the page. It is based on a pay per click (PPC) model with the advantage that you are only paying for the “click-thru’s” to your company’s web site. The disadvantage of PPC is that it is not always accountable and “click-throughs” do not always tra
