What is Opt-In Email?
In an effort to avoid “spamming,” or bulk mailing of unsolicited email advertisements, some businesses have begun utilizing opt-in email services. Opt-in email simply means that the user has agreed to accept advertisements and information regarding certain specified topics, such as business newsletters, coupons for particular services, or messages announcing new products or sales events. Opt-in email requires the target to opt-in by clicking a link, registering, or confirming his or her email address. Some advertisers even use a double opt-in email option, requiring at least two separate actions in order to receive a message or a newsletter, to insure that no one can claim to have been spammed. Consumers are always free to opt-out of such mailings at any time. Obviously, opt-in email advertising is far more cost effective than direct marketing via regular mail, door-to-door sales, or telemarketing. Paper, printing, envelopes, and postage can add up quickly. Door to door sales require p
Opt-in email, as we understand from the word itself, is sending emails to those who have opted for this service. Through explicit or expressed permissions, these members have asked for your newsletters or emails. Your job is half done with the list of opt in emails. Why? Simple reason – These readers have expressed their interest in your products or services and therefore they become highly potential target customers. When you send your emails to this list, you know your mails are reaching the right inboxes. Since their information is self reported, you know they are the crème da la crème among the email ids you have targeted. This also gives you an opportunity to know or serve your potential target audience in a more detailed way giving it the personal touch. Hence the power of email marketing gets doubled up in case of opt-in email marketing. What is permission email marketing? Again, as we go by the name, it is sending newsletter or emails to recipients after their approval. How is
A. Opt-In Email Marketing is the practice of building a list of subscribers and emailing them offers, promotions, newsletters and other email messages. The fact that the message is sent to a list of recipients that have asked to receive the messages or otherwise “Opted” to be a part of your communications is what defines a mailing as Opt-In. You can also click here for more details on opt-in email marketing.
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- What is Opt-In Email?
