What is it that the Los Angeles Times saying about the Bruno movie that just released?
Weeks of calculated PR by Sacha Baron Cohen and a marketing campaign that has closely tied the film to “Borat” looks like it will pay off for Universal, as “Bruno” is on track to open to more than $30 million in ticket sales this weekend in the U.S. and Canada. That should prove a big win for the studio, which bought rights to the distribute the picture domestically and in eight foreign countries from financier Media Rights Capital for $42.5 million. According to people who have seen pre-release audience polling, “Bruno” is tracking very strongly among young males and is generating interest from older males and younger women. Adult women, however, seem turned off by the movie based on Cohen’s flamboyantly gay character. Comparing “Bruno” to previous openings is difficult, because Cohen’s last film based on his TV series “Da Ali G Show,” “Borat,” opened at only 837 theaters in 2006, while “Bruno” is debuting at 2,756. “Borat” earned a stunning $26.5 million on its first weekend. Despite
