What is IRWINs business strategy?
IRWINs business strategy is to strengthen our position in the markets we serve by providing superior service to each of our customers, enhancing long-term relationships, and expanding the range of services we provide. We will also selectively target geographic areas for expansion through increased penetration or development of new markets. In 2000, IRWINs management embarked upon a multi-year initiative to reinvent the company. This initiative sought to improve service levels, gain business flexibility and realize operational efficiencies through the application of best practices, and re-position the company through a targeted branding campaign. To implement the plan, IRWIN recruited a senior management team with significant expertise to effectively re-charge the company and chart a course for unprecedented growth. To support this effort, the company relocated its corporate headquarters to a new, 52,000-square-foot facility and established an innovative craft and safety training center
