What is Invite Media and how did it begin?
NT: Invite has built what we call a “universal buying platform,” Bid Manager. In one sentence, Bid Manager allows an agency, ad network or media buyer to automatically buy and manage display media across multiple ad exchanges through one interface. We’ve integrated with all the usual suspects, including Yahoo / Right Media, Google / DoubleClick, and real-time ad exchanges such as AppNexus (and more coming). I can’t get into a lot of the secret sauce of what we do or how some of our customers use the platform, but we feel that Bid Manager is really pushing the envelope with how display will be traded. Invite got its start after one of my co-founders and I worked at VideoEgg for a summer, which gave us a crash-course in digital advertising (albeit video in that circumstance). Long story short, like typical college students we thought of an idea or two that wasn’t protectable passed 6 months, and then constantly morphed the idea into what it is today. Honestly though, we can’t take much c
