What is Heineken Lager?
The whole brewing process, from brewhouse and fermentation to maturation, is to be described as traditional and classic. Very strict control of the recipe and highly efficient quality control have made Heineken beer as successful as it is. The characteristics of Heineken include its fresh and fruity yeast aroma (‘Heineken A-yeast’) and its mildly bitter taste, enhancing the drinkability of the beer. In our marketing strategy, this beer obviously is the ‘A’ brand.
